Brent Darden-image

The club industry has labeled Brent Darden a “Texas Talent” and “Industry Treasure” – “part preacher, part teacher, and part reacher”. For over three decades, the former IHRSA Board of Directors Chairman has amassed a wealth of knowledge about the industry and continues to share his experiences around the world through speaking and consulting. His messages have reached audiences in sixteen countries and been translated into ten different languages. Most recently Darden, was the owner-operator of TELOS Fitness Center, an award-winning multipurpose luxury brand in Dallas, Texas. TELOS was recognized as the “N. Dallas Business of the Year”, as a finalist for the “American Business Ethics Award”, and earned a litany of industry awards. Previously, he was V.P. of the renowned Cooper Aerobics Center, and was named IHRSA’s inaugural General Manager of the Year. Brent also Chairs several industry REX Executive Roundtables.






linkedin: /brentdarden

  • Selected Chairman of several Executive REX Roundtables for health club Owners / Operators around the US, Canada, and Mexico – current.
  • Elected to the International Health, Racquet & Sports Club Association (IHRSA) Board of Directors – Vice- Chairman, Chairman – 2010-15.
  • TELOS recognized by the North Dallas Chamber of Commerce as the “2008 Business of the Year”.
  • Corporate recipient of the “2007 Greater Dallas – Business Ethics Award” and finalist for the “2007 American – Business Ethics Award”.
  • TELOS recognized by Club Industry Magazine as one of the top 100 performing clubs in the U.S.
  • TELOS recognized as one of Dallas’ “Best Places to Work” by the Dallas Business Journal.
  • Served as Vice President of Cooper Aerobics Enterprises, overseeing the Cooper Fitness Center, Cooper Spa, Ventures Consulting, and Cooper Wellness Program.
  • Former member of the Certification Governing Board – Cooper Institute for Research.
  • Honored by International Health, Racquet & Sportsclub Association as their inaugural “General Manager of the Year”.
  • Awarded fifteen “Nova 7 Awards” from Fitness Management Magazine for innovations in facility design, marketing, customer service, exercise programming, and overall management.
  • Served as Chief Operating Officer for Winning, providing online resources for health, wellness, and employee benefit programs for corporations.
  • Recognized by the National Employee Service and Recreational Association for developing the “Best Employee Wellness Incentive Program” while at Texas Instruments.
  • Recruited as Executive Director of Shape Up Texas!, a not-for-profit organization committed to improving the health and well-being of all Texans.
  • Founding Board Member of the Texas Health, Racquet & Sportsclub Association.
  • Featured presenter in IHRSA’s “Customer Service” training series.
  • Voted “Top Convention Speaker” by IHRSA and the Medical Fitness Association.
  • Featured in Club Business International Magazine under regular columns; “Ask an Industry Leader” and “Ask an Expert”.
  • Selected by Healthy Learning for numerous recorded keynote presentations and retail DVDs.
  • Accomplished author, content contributor, webinar presenter, and industry interview source on a wide variety of fitness and management topics.
  • Voted “Top Convention Speaker” by IHRSA and the Medical Fitness Association, he is a requested international industry speaker, and has been interviewed by Good Morning America, Good Day Dallas, and numerous network newscast and talk shows.